Shark Ninja: Raise Your Game

The Brief

Create a campaign that leverages customer interest in sport in key growth markets of UK, Germany and France to grow the awareness of the SharkNinja products, using their efficacy to drive fame.

Campaign Execution

With the Euro’s and Olympics joining the regular line up of marquee events there couldn’t be a better time to host a viewing party.

Our 'Raise Your Game' campaign showcased how Shark Ninja products make hosting easy. The content series which depicts the Thierry Henry, Bastian Schweinsteiger, Peter Crouch and Abbey Clancy in a humorous, competitive squabble via video call, as they challenge each other to host the best summer parties. Each athlete proceeded to demonstrate the ways in which they use SharkNinja’s products, including the brand-new Ninja Double Stack XL 9.5L Air Fryer, Shark FlexBreeze Portable Fan, Shark Detect Pro Cordless Vacuum Cleaner, the Ninja CREAMi Ice Cream & Frozen Dessert Maker and the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, to host the best summer sports-watch parties for their friends.

The content was shot and produced in under two months played out across Europe on TV, social and PR in Shark Ninja’s first foray into sport. 

Results 

With a combined reach of 37 million the talent ensured that this content reach really took hold and delivered record breaking brand engagement and product recall.