BEYOND THE PITCH: WOMEN'S FOOTBALL IS CARVING ITS OWN PATH IN THE FASHION WORLD

By Megan Kapadia

Women’s football is not only making strides on the pitch, but across cultures as well. I dissect the pivotal moments of the year that have shaped the transformative relationship between women’s football and the fashion culture. From groundbreaking collaborations, to emotionally charged campaigns, take a look at how women’s football is asserting its influence in the fashion world.

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SPONSORSHIP HAS NEVER BEEN A BETTER VEHICLE FOR THE AUTOMOTIVE INDUSTRY

By Tom Gladstone

The automotive category is ripe for disruption and an injection of distinctiveness. In the age of the great EV reset and the decline of brand loyalty creative sponsorship can supercharge brands. Especially, sports fans who are more eco conscious than the global population are

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THE GIFT THAT KEPT ON GIVING - MY INTERNSHIP WITH TSB

By Moses Ssendegeya

With the help of Creative Access, I came across The Space Between and the LAUNCHPAD internship, specifically designed to help diverse, passionate people break into the sports industry. Straight away, I knew this was the best internship I could ask for – so, I was over the moon when my application was successful, and I was offered the 12-week internship! 

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A WHOLE NEW BRAND OF SPORT

By Lisa Parfitt

Some might say that travelling 11,400 miles from London to Auckland for a ‘long weekend’ of rugby is just plain crazy, and they might be right. But something in my bones was telling me that something special was afoot, and I love it when I’m right.

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THE WINNERS AND LOSERS OF EURO 2020

By Adam Raincock

To have a winner you must have a loser, and the spoils went to Italy – simple. Big tournaments, however, are far richer than a single game or behaviour of a small group of fans – they are cultural moments that play out across media, politics and society, creating a multitude of winners and losers.

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WILL 'THE HUNDRED' BE AN ATTRACTIVE PROPOSITION FOR SPONSORS?

By Tom Gladstone

First published in City A.M. back in June 2018, here’s Tom Gladstone’s take on why sponsors would be bowled over by The Hundred. Three years on, and a hatful of commercial partners later, it looks like the crystal ball was in good working order.

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ATHLETE ACTIVISM: THE POWER OF SPORTS STARS IN THE MODERN ERA

By Emma Albon

Not a day goes by where a sports star’s reputation isn’t scrutinised in the media, for both good and bad reasons. Recently however, an increasing number of athletes are in the limelight for the former, using their own personal channels and status to promote the causes that mean the most to them.

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IT’S TIME TO TRY SOMETHING NEW

By The Space Between

2020 was our stimulus. The world was reaching out and giving us a great big shove. It was our time to question, and in that space we challenged the industry and the careers that we are so passionate about, and we chose our response - to challenge agency convention.

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Lisa Parfitt