A decade on from the point at which streaming began reshaping mainstream viewing habits, there's a question worth asking; has the sports documentary lost its mojo?

With the sea of orange back for one last time, the sold-out Zandvoort GP was a reminder of why Formula 1 is so valuable to sponsors. Here are three examples of sponsors doing it right in F1 this season.

The attention is there. The purchase intent is there. Most sponsors simply aren't set up to capitalise on either. Here are the five mistakes keeping automotive sponsorship stuck at the trophy lift.

Earned media has always been harder to win than paid or owned. It depends on third-party recognition, not media spend or channel control. But in the last few years it’s become even more challenging.