CLEARSCORE APPOINTS THE SPACE BETWEEN AS SPORTS MARKETING AGENCY

Image credit: the FA & ClearScore

By Team TSB

The Space Between has been appointed by ClearScore, one of the UK’s leading fintech brands, as its sports marketing activation agency following a competitive pitch process. ClearScore announced this week a new major partnership with both The Emirates FA Cup and The Adobe Women’s FA Cup in a multi-year agreement with The Football Association.

The agency’s remit spans partnership management, strategy and creative development, content production and media amplification to enable ClearScore to build stronger awareness and deeper emotional connection via the FA Cup competitions.

The sponsorship comes at an exciting time for ClearScore, as the brand deepens its commitment to helping people achieve their ambitions and improve financial wellbeing - values that align strongly with The FA Cup competitions’ focus on community, accessibility and levelling the playing field. As ClearScore embarks on this new chapter with The FA, The Space Between will play a pivotal role in delivering impactful, purpose-led storytelling across fan, community and digital channels.

Commenting on the appointment, Marina Wong, Head of Global Marketing at ClearScore says: “As a disruptive brand with a strong consumer focus and data-driven model, The Space Between is a natural agency partner. They impressed with their strong strategic and creative thinking, whilst also understanding how to ensure that our activation gets the reach it deserves via their digital amplification service Cascade.”

Commenting on the agency’s appointment and campaign, Lisa Parfitt, Co-Founder of The Space Between says: “FA Cup competitions are dream makers - where small clubs get their big moment and ambitions can become reality - which is the perfect platform for ClearScore and their mission to help everyone, no matter what their circumstances, achieve greater financial wellbeing. We’re delighted to add a new purpose-led challenger brand to our roster of exciting brands disrupting the status quo.

ClearScore joins The Space Between’s rapidly expanding portfolio of challenger brand clients, including Under Armour, OVO and Vitality.