Under Armour: 'Comerse al Rival'

The Brief

To create a compelling, culturally relevant moment for Under Armour ahead of the highly anticipated El Clásico showdown. The objective was to bring together three of the brand's newest Barcelona talents for an impactful photo opportunity that would capture the attention of football fans and build excitement leading into the historic matchup.

Campaign Execution

We brought together Barcelona stars Ferran Torres, Fermín López, and Marc Casadó for an exclusive shoot in a traditional bodega bar in the city. Captured by renowned photographer Lou Escobar, the campaign embraced the players' underdog status heading into the clash against their longstanding rivals.

The photo series was titled 'Comerse al Rival'—a popular Spanish phrase translating to 'eat up one's rival'—serving as a playful but confident jab at the opposition ahead of the game.

The result was a premium co-branded content series that combined the excitement of elite football with the world of travel, giving fans a fresh and authentic way to engage with both brands. Content was filmed in March and rolled out across Wizz Air's social channels throughout April and May.

Results 

The campaign successfully captured the culture and intensity of El Clásico, resonating strongly with football audiences. We secured 42 pieces of UK coverage, generating over 3.6 million views. Standout features included high-profile placements across prominent football culture platforms such as Rising Ballers, Footballer Fits, and Copa90.