Under Armour X Antonio Rudiger

Under Armour | Antonio Rudiger Athlete Announcement

Our job was to help Under Armour announce Antonio Rudiger as their latest signature athlete, highlight his alignment with the brands unique identity of hard work, toughness and grit to create a powerful vehicle for UA's 'Shirt behind the Shirt' campaign.

Read More
Olena Mikhalina
Pick A Pride, Back A Side

FA and WSL | Women’s Football Weekend

The Women’s Football Weekend is a key date in the football calendar, a weekend where all the focus is on the women’s game. Our brief was to reach audiences that support the Lionesses but not yet the WSL, through an integrated campaign leading up to the weekend.

Read More
Olena Mikhalina
THE HUNDRED

ECB | The Hundred

Our job was to generate more women’s cricket conversation to drive advocacy for the new competition within the women’s sport narrative and in non-cricket media to broaden the appeal for women’s cricket, with a particular focus on driving ticket sales for the historic opening women’s match at The Oval.

Read More
Olena Mikhalina
RUGBY WORLD CUP 2021

World Rugby | Rugby World Cup 2021 To develop and execute an earned media campaign to raise awareness of the women’s Rugby World Cup tournament and sell tickets with non-sports fans in lifestyle media in New Zealand and globally.

Read More
Olena Mikhalina
Home Support for Team GB

Purplebricks | #Home Support for Team GB In a year where the Tokyo Olympics has already been delayed 12 months and Team GB is travelling hundreds of miles to compete in empty stadiums with no family to support them, Purplebricks asked us to develop a campaign in local communities across the UK together to help them show their Home Support for Team GB and increase trust and perception of the online estate agent.

Read More
Olena Mikhalina
Women’s Sport

Vitality | Women’s Sport | Re-affirm Vitality’s support of women’s sport, drive awareness of this support, and celebrate and encourage female participation.

Read More
Olena Mikhalina
Every Seat Has a Story

The Principality Stadium | Every Seat Has A Story | Embrace the rugby community and activate sponsorship of The Principality Stadium and the Welsh Rugby Team with an empty stadium and the rugby community in their homes.

Read More
Olena Mikhalina
Motor-vating Community Rugby

Mitsubishi Motors | Motor-vating Community Rugby | Utilise Mitsubishi Motors’ partnership with England Rugby and Scottish Rugby during the Guinness Six Nations 2021 to give back to the grassroots rugby community and create relevant engagement activities that offer retargeting opportunities, drive fans to the Mitsubishi website and capture data.

Read More
Olena Mikhalina