BBC — News and Views — The Space Between

WILL 'THE HUNDRED' BE AN ATTRACTIVE PROPOSITION FOR SPONSORS?

By Tom Gladstone

First published in City A.M. back in June 2018, here’s Tom Gladstone’s take on why sponsors would be bowled over by The Hundred. Three years on, and a hatful of commercial partners later, it looks like the crystal ball was in good working order.

Tom GladstoneJuly 20, 2021Sports marketing, sports marketing agency, The Space Between, Tom Gladstone, Cricket, ECB, The Hundred, Gender parity, Sponsorship, BBC, Sky Sports, Big Bash, Cricket World Cup 2017