OVO I OVO Live & Olly Murs at Co-op Live, Manchester I To deliver an event to drive awareness of OVO’s newest venue partner, Co-op Live - through a talent-led activation that would resonate with both existing customers and new audiences. The goal was to create a memorable experience for customers while showcasing the OVO Lounge and the benefits of OVO Live, through content from the night.
Read MoreSailGP I 2025 Season Global Comms I SailGP is a challenger sports property rewriting the rules of sailing and sport. The league features national teams racing identical 50-foot foiling catamarans at iconic global venues while championing sustainability. Our remit: supercharge PR and media efforts alongside their in-house team to drive awareness and position SailGP in top tier consumer and business media.
Read MoreMetro Bank I Sponsored By You I Engage Metro Bank’s SME audience, by leveraging the ECB partnership and role as official Champion of Women’s and Girls’ Cricket. Metro Bank wanted to demonstrate how cricket can be used to lift individuals, creative role models, and inspire women, both on the cricket pitch, and in business.
Read MoreShark Ninja I Raise Your Game I Create a campaign that leverages customer interest in sport in key growth markets of UK, Germany and France to grow the awareness of the SharkNinja products, using their efficacy to drive fame.
Read MoreECB | England Women 'Next Level' Film I 2024 was the year to capitalise on the groundswell that had been created in women's cricket over the last few years, and create a solid base of fans of the women’ game that engaged regularly rather than for one off moments. The challenge was this was a Summer with big competition for sports fans’ attention with the Olympics, Paralympics and a men’s UEFA Euros.
Read MoreWorld Rugby | SVNS Global Press Office I Having rebranded it’s Rugby Sevens format to SVNS, World Rugby asked us to deliver a global press office function to bring to life the festival experience of attending a SVNS tournament event to its global audience. With the aim of being seen as the boutique Glastonbury product of sport in lifestyle and news media, we needed to activate our collective across 5 global markets to drive awareness, create hype and sell tickets.
Read MoreMetro Bank Girls In Cricket Fund Launch I Championing the Future I Increase awareness of the Metro Bank ‘Girls in Cricket Fund’ which launched in May 2024. The Fund, co-designed and funded by Metro Bank and the ECB, is designed to recruit, educate, support, and celebrate the people that make girls’ cricket in clubs happen, with an ambition to triple the number of girls’ teams at clubs by the end of 2026.
Read MoreXero | FIFA Women’s World Cup Dream Bigger Campaign | Our job was to leverage the power of the FIFA Women’s World Cup 2023 and England Women’s team partnerships to authentically engage with football fans and small business owners and grow brand awareness and consideration.
Read MoreVitality I Vitality Blast Finals Day 2023 I As title sponsor of Vitality Blast and Vitality IT20s since 2018, brand presence in a competitive market had been established. By 2023, our brief was to shift the focus to converting awareness into a deeper understanding of Vitality's rewards program.
Read MoreECB I Ashes 2023 I Women's Cricket's Time I 2023 marked the first time the men’s and women’s Ashes were marketed alongside each other with the ‘Ashes Two Ashes’ campaign. It was also the first time the women would play at the biggest venues – Lord’s, Trent Bridge and The Oval. An opportunity to increase the awareness of women’s cricket and deliver a step-change in attendances..
Read MoreUnder Armour | Antonio Rudiger Athlete Announcement | Our job was to help Under Armour announce Antonio Rudiger as their latest signature athlete, highlight his alignment with the brands unique identity of hard work, toughness and grit to create a powerful vehicle for UA's 'Shirt behind the Shirt' campaign.
Read MoreFA and WSL | Women’s Football Weekend | The Women’s Football Weekend is a key date in the football calendar, a weekend where all the focus is on the women’s game. Our brief was to reach audiences that support the Lionesses but not yet the WSL, through an integrated campaign leading up to the weekend.
Read MoreECB | The Hundred | Our job was to generate more women’s cricket conversation to drive advocacy for the new competition within the women’s sport narrative and in non-cricket media to broaden the appeal for women’s cricket, with a particular focus on driving ticket sales for the historic opening women’s match at The Oval.
Read MoreVitality | Vitality Blast - Win a Car | Create awareness and interest of Vitality Car Insurance through an activation throughout Vitality Blast, including Finals Day at Edgbaston Cricket Ground.
Read MoreWorld Rugby | Rugby World Cup 2021 |To develop and execute an earned media campaign to raise awareness of the women’s Rugby World Cup tournament and sell tickets with non-sports fans in lifestyle media in New Zealand and globally.
Read MorePurplebricks | #Home Support for Team GB | In a year where the Tokyo Olympics has already been delayed 12 months and Team GB is travelling hundreds of miles to compete in empty stadiums with no family to support them, Purplebricks asked us to develop a campaign in local communities across the UK together to help them show their Home Support for Team GB and increase trust and perception of the online estate agent.
Read MoreVitality | Women’s Sport | Re-affirm Vitality’s support of women’s sport, drive awareness of this support, and celebrate and encourage female participation.
Read MoreSmall Beer Brew Co | Re-Cycling | Provide PR and influencer support to low-ABV brewery Small Beer Brew Co. to launch a limited edition 100% recycled cycling jersey, with 100% of profits going to MIND mental health charity
Read MoreThe Principality Stadium | Every Seat Has A Story | Embrace the rugby community and activate sponsorship of The Principality Stadium and the Welsh Rugby Team with an empty stadium and the rugby community in their homes.
Read MoreMitsubishi Motors | Motor-vating Community Rugby | Utilise Mitsubishi Motors’ partnership with England Rugby and Scottish Rugby during the Guinness Six Nations 2021 to give back to the grassroots rugby community and create relevant engagement activities that offer retargeting opportunities, drive fans to the Mitsubishi website and capture data.
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