ECB | England Women Squad Announcement
Partnered with Sky Sports and BBC to create a bold squad announcement film that revealed the England Women’s World Cup squad through recognisable broadcast and cultural formats. Each player announcement was delivered by a familiar face from sport, entertainment, news or radio, placing the team within moments and spaces already recognised by audiences across the country.
Read MorePREM | Superboots
We created 'Superboots', a culture-led campaign inspired by the dynamic crossover between sport, fashion, and creator culture. Teaming up with renowned boot artist Jordan Dawson, we designed bespoke boots for five of the league’s biggest stars, including Marcus Smith, Henry Pollock, and Louis Rees-Zammit. Each pair of boots was intricately personalised to reflect the individual player's story, motivations, and unique personality.
Read MoreMetro Bank | This Feels Different
To elevate women's cricket on one of the UK's biggest stages, our team conceptualised and launched the 'This Feels Different' campaign. At the heart of the activation was a landmark takeover of Piccadilly Lights, featuring England stars Nat Sciver-Brunt, Sophia Dunkley, and Lauren Bell. Becoming the first England cricketers ever to appear on the iconic screen, this activation created a powerful cultural moment that positioned the women's game firmly in the spotlight at one of the country's most high-profile locations.
Read MoreSky | Sky x British and Irish Lions
To drive talkability and cultural relevance for Sky Sports' coverage of the Lions tour, specifically highlighting the NOW Sports Membership, among a younger, under-35 audience. The goal was to use a social-first, highly entertaining content campaign to engage this digitally savvy demographic while seamlessly reinforcing brand and product messaging.
Read MoreUnder Armour | Defenders Only
We designed and delivered a unique 'Defenders Only' masterclass in Paris's 19th arrondissement, deeply rooting the activation in local football culture by hosting it near Montreuil. We partnered with Bayern Munich right-back and Under Armour’s latest athlete, Sacha Boey, to mentor young defenders from his former youth team, Red Star FC.
Read MoreUnder Armour | ‘Comerse al Rival’
We brought together Barcelona stars Ferran Torres, Fermín López, and Marc Casadó for an exclusive shoot in a traditional bodega bar in the city. Captured by renowned photographer Lou Escobar, the campaign embraced the players' underdog status heading into the clash against their longstanding rivals.
Read MoreMetro Bank | Seeing is Believing
The Space Between led the Seeing is Believing campaign, from development of the campaign idea, production and content capture through to the launch and amplification, working closely with Metro Bank, the ECB, Getty Images and campaign partners to turn a clear insight into a platform with lasting impact.
Read MoreSun-Pat | Sun-Pat Session
We managed Sun-Pat’s first foray into the football space, handling everything from initial negotiations and messaging to creative ideation and cross-channel execution. Capitalising on the natural “fueling” properties of peanut butter and the target audience's deep passion for the sport, we engineered an end-to-end campaign seamlessly integrating retail, grassroots football, and social culture.
Read MoreUnder Armour | Ultimate Team Talk
We delivered a motivational speech like no other by merging cultural resonance with cutting-edge AI technology. We utilised AI to synthesize the structural DNA of the greatest speeches in history, seamlessly combining it with direct, personal insights gathered from top Under Armour athletes - Trent Alexander-Arnold, Antonio Rüdiger, and Alex Greenwood.
Read MoreOVO I OVO Live & Olly Murs at Co-op Live, Manchester
To deliver an event to drive awareness of OVO’s newest venue partner, Co-op Live - through a talent-led activation that would resonate with both existing customers and new audiences. The goal was to create a memorable experience for customers while showcasing the OVO Lounge and the benefits of OVO Live, through content from the night.
Read MoreSailGP I 2025 Season Global Comms
SailGP is a challenger sports property rewriting the rules of sailing and sport. The league features national teams racing identical 50-foot foiling catamarans at iconic global venues while championing sustainability. Our remit: supercharge PR and media efforts alongside their in-house team to drive awareness and position SailGP in top tier consumer and business media.
Read MoreMetro Bank I Sponsored By You
Engage Metro Bank’s SME audience, by leveraging the ECB partnership and role as official Champion of Women’s and Girls’ Cricket. Metro Bank wanted to demonstrate how cricket can be used to lift individuals, creative role models, and inspire women, both on the cricket pitch, and in business.
Read MoreShark Ninja I Raise Your Game
Create a campaign that leverages customer interest in sport in key growth markets of UK, Germany and France to grow the awareness of the SharkNinja products, using their efficacy to drive fame.
Read MoreECB | England Women 'Next Level' Film
2024 was the year to capitalise on the groundswell that had been created in women's cricket over the last few years, and create a solid base of fans of the women’ game that engaged regularly rather than for one off moments. The challenge was this was a Summer with big competition for sports fans’ attention with the Olympics, Paralympics and a men’s UEFA Euros.
Read MoreWorld Rugby | SVNS Global Press Office
Having rebranded it’s Rugby Sevens format to SVNS, World Rugby asked us to deliver a global press office function to bring to life the festival experience of attending a SVNS tournament event to its global audience. With the aim of being seen as the boutique Glastonbury product of sport in lifestyle and news media, we needed to activate our collective across 5 global markets to drive awareness, create hype and sell tickets.
Read MoreECB | India Hype Moment - Gurinder Chada
We partnered with acclaimed British-Indian director Gurinder Chadha, the filmmaker behind Bend It Like Beckham, to create a blockbuster-style trailer promoting the upcoming contest between England and India. The campaign tapped into shared sporting passion, cultural heritage and one of cricket’s biggest rivalries, positioning the series as a must-watch summer entertainment event.
Read MoreMetro Bank I Championing the Future
Increase awareness of the Metro Bank ‘Girls in Cricket Fund’ which launched in May 2024. The Fund, co-designed and funded by Metro Bank and the ECB, is designed to recruit, educate, support, and celebrate the people that make girls’ cricket in clubs happen, with an ambition to triple the number of girls’ teams at clubs by the end of 2026.
Read MoreXero | FIFA Women’s World Cup Dream Bigger Campaign
Our job was to leverage the power of the FIFA Women’s World Cup 2023 and England Women’s team partnerships to authentically engage with football fans and small business owners and grow brand awareness and consideration.
Read MoreVitality I Vitality Blast Finals Day 2023
As title sponsor of Vitality Blast and Vitality IT20s since 2018, brand presence in a competitive market had been established. By 2023, our brief was to shift the focus to converting awareness into a deeper understanding of Vitality's rewards program.
Read MoreECB I Ashes 2023 I Women's Cricket's Time
2023 marked the first time the men’s and women’s Ashes were marketed alongside each other with the ‘Ashes Two Ashes’ campaign. It was also the first time the women would play at the biggest venues – Lord’s, Trent Bridge and The Oval. An opportunity to increase the awareness of women’s cricket and deliver a step-change in attendances..
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