Posts tagged social media
SPONSORSHIP HAS NEVER BEEN A BETTER VEHICLE FOR THE AUTOMOTIVE INDUSTRY

By Tom Gladstone

The automotive category is ripe for disruption and an injection of distinctiveness. In the age of the great EV reset and the decline of brand loyalty creative sponsorship can supercharge brands. Especially, sports fans who are more eco conscious than the global population are

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THE GIFT THAT KEPT ON GIVING - MY INTERNSHIP WITH TSB

By Moses Ssendegeya

With the help of Creative Access, I came across The Space Between and the LAUNCHPAD internship, specifically designed to help diverse, passionate people break into the sports industry. Straight away, I knew this was the best internship I could ask for – so, I was over the moon when my application was successful, and I was offered the 12-week internship! 

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A WHOLE NEW BRAND OF SPORT

By Lisa Parfitt

Some might say that travelling 11,400 miles from London to Auckland for a ‘long weekend’ of rugby is just plain crazy, and they might be right. But something in my bones was telling me that something special was afoot, and I love it when I’m right.

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THE WINNERS AND LOSERS OF EURO 2020

By Adam Raincock

To have a winner you must have a loser, and the spoils went to Italy – simple. Big tournaments, however, are far richer than a single game or behaviour of a small group of fans – they are cultural moments that play out across media, politics and society, creating a multitude of winners and losers.

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ATHLETE ACTIVISM: THE POWER OF SPORTS STARS IN THE MODERN ERA

By Emma Albon

Not a day goes by where a sports star’s reputation isn’t scrutinised in the media, for both good and bad reasons. Recently however, an increasing number of athletes are in the limelight for the former, using their own personal channels and status to promote the causes that mean the most to them.

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